This video is a perfect example of how online video does not have to be shot using fancy equipment to be effective. This video was shot using a webcam, and is for an online flower delivery service.
The acting is very well done, so well done that in fact, the video does not need anything else other than the actress to be effective. She does a good job at getting the message across.
The point of this video is to appear as though the actress is sending her boyfriend a message via a webcam. It is humorous, and is something that many web users can relate to, which makes it appealing.
People purchase flowers for all occasions. Although this ad specifically focuses on Valentines Day, one similar to it can easily be used to promote buying flowers for any occasion. The majority of flowers bought online are purchased for holidays, birthdays, graduation, the loss of a loved one, congratulations, or just simply as a friendly gesture. Because greeting cards are often sent out on special occasions as well, placing a video ad on an electronic greeting card website can be one way to attract customers to your site. Other sites that may be useful in promoting flower services could be gift sites or bridal sites.
Because this video is humorous, it could also work quite well as a viral video. Attaching a company logo or website, placing it on video sharing, as well as social networking sites, and passing it along to friends can be a great way to gain brand recognition and drive traffic to a website.
The concept of this video is very creative, and it shows just what can be done using the smallest of resources.
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