A corporate video is made specifically for your website where it can attract your users and convince them. it is a video about your business, your services, or your website. It can target your web users, your clients, or even your investors. The common corporate videos seen online are either presentations
with transparent backgrounds, or attractively made videos that feature an actor discussing the benefits of the website's services and products.
• increase sales by convincing customers
• establish professionalism and confidence
• improve the image of your website
• help inform the users
• increase your credibility
• increase trust in your services
4-Steps to Corporate Video:
1- write the PERFECT script.
2- select the right actor to present the script.
It's all about the actor really. The choice of actor
will make or break the video.
3- get the video shot, produced, and edited
4- convert the video to Flash format and embed it in your site.
ByteCaster specializes in producing videos for the web. We can handle your production process and ensure that you end up with a video that is appealing to your web users.
The purpose of a corpoprate video is to make your website, company, or business look good to clients, partners, or investors. In a minute or less, it clearly explains everything the viewer needs to know about the website without them having to browse through all the pages.
The result is increase credibility and better image to the website hosting the video.
Companies are using corporate video to help their businesses online. Here is why:
- Free advertisement: make a good video, optimize it, post it on a site like YouTube, and watch it circulate on its own. It wouldn't hurt you to have thousands of people exposed to your brand name or service at no extra cost.
- Increased sales: according to a clickz.com article, videos have four times the clickthrough rate of images. This means that an advertiser can increase sales by four times simply by replacing banner ads with videos.
- Increased reach: using video opens up a whole new frontier for promotion. Now you can reach a whole new market segment that is not accessible through image banners and text ads.
- Increased branding: people will remember a video and it's message long after they have forgotten an image or text. That is, if they ever read the text in the first place.
- Better image and credibility: for a business, image is very important. Video will make you look good to your potential customers. Impress them by being up to date on technology.
- Improved credibility: When they see a personalized presenter on your site talking directly to them, they know that your site is for real. If you have the resources for video, it means you are successful.
- Improved clarity: An explanatory video on your website will do wonders in explaining your services to your potential customers. Most users are quick browsers and do not bother to read web pages. A video will attract their attention and will quickly summarize the website before they lose their focus.
- Competitive advantage: your competitors are already thinking of using video. Do you want them to be ahead?
The truth is that big companies are scrambling hard to use corporate video for online promotions and marketing. But why not the smaller companies? They don't seem to be using video as much, and there are two main reasons why not: they don't know how to get the video produced, and if they do, they simply cannot afford it.
ByteCaster aims to change that. With our community of talented actors and filmmakers, and our experience in web marketing and networking, we can produce good quality corporate videos, perfect for the web, and at low cost to you.
We serve a wide range of business industries and we provide a variety of video styles that are appealing to web users. If you want video for your business, then ByteCaster is the solution for you.