Video marketing is NOT about maximizing the number of views for your video. That is video promotion
, and should not be confused with video marketing, because the two have totally different goals.
Video promotion is about maximizing the number of people viewing your video. On the other hand, video marketing is about increasing your sales by using video. This is a big difference.
Your purpose, as a business, is to maximize your profits. Increasing sales is one way of helping you achieve that goal, and video marketing is an effective way to achieve that. Video is effective because is an excellent communications medium. People pay attention to it, more than they do to graphic banners and text ads. So video is good as an advertising medium because users are more likely to click on a video ad that a banner ad. Also, it is good for branding, name recognition, and increasing awareness about your products and services, because users are going to watch that video and they are going to remember it much better and much longer than they would a banner or text ad.
There are many ways video can help in your online marketing campaign. The most popular ways are:
- Commercial Advetisement: you make a good video ad, and you pay to have it play on websites that have videos. This is good as a direct advertisement method because users will click on your ad right away.
- Viral Marketing: you make a cute and funny video that is somewhat related to your business. People will, hopefully, love this video and send it around to each other, thus spreading the word for free. If done well, viral marketing initiative can spread spread awareness about your business to hundreds of thousands of people at no cost to you.
- Corporate Video: this is a professional and informative video about your business and the services you offer. You put it on your web page where it attracts the users and explains to them quickly what your website is about. It is beneficial to your marketing campaign when placed on a landing page because it helps convert the visitors to buyers.
- Presentation Video: a friendly and articulate presenter on your website provides a friendly and professional atmosphere to your web page, giving the users a sense of trust and security and encouraging them to buy.